How to
Do I need an 0800 or a local number for my trade business?
An 0800 freephone number looks national; a local area-code number looks local and trusted. Here's which wins for a trade, and why it matters less than answering.
· 2 min read
How to
7 guides in this topic, written for people on the tools.
How to
How to sound professional on the phone as a small trade business
Sounding professional on the phone is mostly consistency, not a posh voice. Here's what actually makes a small trade sound established and trustworthy.
· 3 min read
How to
Should a tradesperson answer the phone while on a job?
Stop mid-job and you annoy the customer in front of you; ignore the phone and you lose the next one. Here's the way out of that dilemma.
· 2 min read
How to
How to handle out-of-hours calls without working 24/7
Out-of-hours calls are often the best-paid, but you can't answer them all yourself without burning out. Here's how to cover them without living on the phone.
· 2 min read
How to
Van signwriting vs Google Ads: where should a tradesperson spend to get leads?
Van signwriting and Google Ads do completely different jobs. Here is how to think about where to spend, and the question most trades never ask.
· 3 min read
How to
Should you rely on voicemail for a trade business? (and what to say if you do)
Voicemail catches the patient callers and loses the urgent, best ones. Here is when it's enough and what a good greeting should say.
· 2 min read
How to
How fast do you need to call a lead back before you lose it?
Speed decides who wins the job. Here is the research on how fast you need to respond to a new lead, and why minutes matter.
· 2 min read